Every reasonable person will confirm that “zero”environmental impact does not exist. The most important thing is to adapt our behaviour and manufacturing processin order to maximally reduce these impacts.
Capoverde is rigorously developing the most eco-friendly materials for large format digital printing, by using all existent technical means. We continue our R&D and we closely monitor all technological developments in order to improve our materials and made them more and more eco-friendly.
WHY OUR MATERIALS?
Our materials are a new alternative to PVC tarpaulins and conventional polyesters. Conventional polyesters are a petroleum-based material and currently used in the market. They are the major responsible of phthalate releases across the planet and they contribute to the reduction of male fertility worldwide; among others. (Source: study by Human Reproduction -USA march 2012 and French study in December 2012).
PVC TARPS EUROPEAN OBSERVATION
PVC tarps recycling:
Printing in conventional polyester (PVC tarpaulins) has generated 500,000 tonnes of PVC waste in 2012 (1.9 billion printed square meters). The equivalent of 125 times the volume of the Eiffel Tower or 6,000 tractor-trailers filled with printed PVC tarps ready to incineration (that is to say the distance between Lyon and Valence).
Only 0.05% of these wastes have been recycled, that is 1 tarp for every 2,000.
STOP THE GREENWASHING
All of our Capotoile materials are controlled and certified ECOCERT ERTS in order to offer a total transparency and to ensure the eco-designed production process. We do not mean to be auto-proclaimed eco-friendly and we want to avoid any greenwashing doubt.
Greenwashing consists in the deceptive use of the environmentally friendly concept in communication in order to give a “green” image of one product or an organization.
Today, several companies show off the ecological virtues of its products whether by publicity, press relations or packaging, because consumers are more and more sensitive to environment protection. The real problem is that in several cases, these arguments are exaggerated and even baseless if they are not accompanied by real actions for the environment.
Greenwashing can be done in many ways: the company can play with words or with the visual images used, give vague arguments or even give information hard to verify. One of the consequences of greenwashing is that it helps to set up confusion in the consumers’ minds, making hard for them to distinguish the real from fake.
They are more and more suspicious regarding the products presented as environmentally friendly, which represents a disadvantage for companies that make real efforts in this domain!
Synonyms: “whitewash”; “green sheen”